Mobile Marketing Blog by Punchkick Interactive

It’s been called the Second Coming—a gadget so revolutionary that people literally fall to their knees in praise of its magnificence. And why shouldn’t they? It’s from Apple, the same company that heroically unshackled us from the misery that is Windows. Apple opened our eyes to a whole new world of computing, one where fantastic design and seamless integration rule above all else. Macs taught us how easy managing a digital photo album could be, and were the de facto force behind our extensive (and legal) digital music libraries.

So why am I, a die-hard-Mac-fanatic, not purchasing Jobs’ brand new marvel? For a number of reasons, all of which are tied to one unfortunate reality: The iPhone is many, many things, but it sure ain’t no Apple.

Let me explain:

1. Got a .Mac account? I do. And I couldn’t imagine life any other way. Syncing my emails between different computers is no longer an option for me—it’s a requirement, and I have only Apple to blame for my expectations. The iPhone? It won’t be doing that.
2. Speaking of email, how could Apple drop the ball on such an important feature of the iPhone? Noticeable delays between the reading and deleting of emails? Manual deletion of emails one at a time with no option to delete a selected grouping? No BCC option? Yikes.
3. On my Mac, Safari is the most dependable browser I’ve ever used. Not on the iPhone. Call me crazy, but surfing the internet sans Flash and Java just doesn’t feel like a true Web experience to me.
4. The Edge Network. Can this actually be faster than dial up?
5. 8 gigs is just too meager for the iPhone. One of my favorite things about using a Mac and iPod together is the ease with which I download music and sync them. The iPhone’s memory limitations require users to manually manage music and photos—something Apple liberated us from, a loooong time ago. Looks like you’ll have to carry around your iPod and a bigger phone in your pockets now.
6. In case I haven’t already made it abundantly clear, syncing is vital to a true Mac user. So why does the iPhone’s Calendar app have so many problems syncing events with a desktop?

Look, I know there are a ton of other problems ($85.95 for a new battery after 300–400 charges?!) with the iPhone. I also know that in many ways, the iPhone rocks. But when Apple creates something unique, and invites me to make it a part of my life, I expect that device to bring it. Maybe my expectations are too high, but Jobs and Co. has taught me to expect only the best out of my gadgets. Ultimately, the iPhone is a jack of many trades, but a master of none. It delivers the internet, serves as an iPod, and provides portable access to iCal and iPhoto—but requests that you enjoy them in an undeniably diminished way.

For a true Apple fan, this is just simply too much to ask.

Learn more about Punchkick Interactive’s iPhone software development capabilities.

                     

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This entry was posted on Thursday, July 5th, 2007 at 10:35 pm and is filed under Apple, iPhone. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.